Introducing the Petal Veil concept
A little color,
in bloom.
A veil of color. A softer kind of everyday beauty. We’re creating Petal Veil: a sheer, buildable lip tint with a delicate floral signature.
Meet Petal VeilCurrently in development. Not yet available for purchase.
Our first chapter
Sheer color. Comfortable wear. Beauty in the details.
The feeling we’re working toward
A soft flush.
A little everyday ritual.
One coat for a whisper of color. Another for a little more. Our vision is a comfortable tint with a soft sheen that wears and fades evenly.
Inspired by petals, made for everyday life. Delicate floral details and champagne accents bring a little pleasure to every reach into your bag.
Thoughtful from the start
We’re exploring organic formulations and options without added fragrance or flavor. We’ll share the final ingredients, any verified certifications, and what to expect from wear before launch.
Petal Veil is in development. Formula, shades and packaging are not yet final.
The imagination behind SophyDay
She had an idea.
We’re helping it bloom.
Sophia was nine when she decided she wanted to create her own makeup line. Her love of color and flowers became the beginning of SophyDay.
We’re building it together as a family, starting with one lip product and a simple ambition: color you love putting on, in a formula you love wearing.
A young imagination is where our story starts. Beauty you can make your own is where we want it to go.
Sophia & family